CHARRIOL x CYNTHIA ROWLEY
Producer: Liz Hazard
Photographer & Director: Bea Merry
Videographer: Zev Starr-Tambor
Hair & Make Up: Christina Jackson
Photo Assistants: Claudia Christensen & Karla Gruss
When I got the call, I almost fell off my chair — I’d been chosen to shoot the launch campaign for a super fun collaboration: Cynthia Rowley’s iconic surf prints meets Charriol’s high-end Swiss watches. A perfect collision of surf culture and luxury.
We shot in Montauk, and honestly… qué maravilla! The light, the waves, the energy — everything played in our favor. And then there was Rose Machado. Shooting with her was a dream. She’s not just a surfer and model — she’s the daughter of the legendary Rob Machado, practically surf royalty. Rose carries that same effortless soul, that flow, that quiet power… and it shows in every single frame.
Together we captured the spirit of surf, freedom, craftsmanship, and adventure — all wrapped in Montauk magic.
Take a look at the Workbook's article!
"High Tides, High Style: Bea Merry’s Charriol x Cynthia Rowley Campaign"









